Brands are the consumer’s primary contact with a business and a company’s most lasting asset - outliving the management who created them and often the corporations that grew them.
Brands act as a guarantee of a good experience - consistency, quality and reliability – building customer loyalty and business advantage.
Today, Brands can achieve virtual ubiquity in weeks, months or even overnight, rather than over years and decades. Many of these may come and go but they often signal a step change and their impact on the market can be deep.
Successful, lasting brands - whether they are companies, products, services, or even individuals - are a combination of a true sense of purpose, a unique offer and superior product or service combined with an evocative, emotional connection to the consumer.
Hydra supports and advises companies on all aspects of brand strategy including:
- Insight – Research of the marketplace, stakeholders and consumers
- Defining the Brand’s purpose or promise
- Identity creation/refinement
- Tone of voice
- Management, marketing and promotion