Sally has worked in corporate communications for over 25 years, holding several senior Director-level positions both for multi-national companies and global consultancy groups. Her expertise straddles the full-range of corporate communications disciplines and she specialises particularly in providing organisations with communications counsel and support for change management and organisational effectiveness programmes, general employee engagement communications, M&A and post-deal employee integrations programmes.

She served for eight years as Director, Public Relations Europe for American Express, responsible for developing and implementing the corporate communications strategy to support the group’s travel, foreign exchange and corporate card businesses. Previously, as a Board Director for Kreab Gavin Anderson, she advised clients such as Glaxo-Wellcome, Mysis and the UK’s Department of Health on corporate positioning, media relations and employee communications. 

In recent years Sally has counselled online travel agent on change management, employee and stakeholder communications consultancy and programmes to support several divestments, outsourcing strategies and organisational changes.  She has also acted as UK public relations consultant for NYSE-listed global hotel chain, Choice Hotels International.  Other clients have included US travel technology companies Travelport and Sabre Travel Network, high-street retailer Debenhams and a number of private equity firms.