Endless acquires Europe's largest golf retailer, American Golf


Endless, the mid-market private equity investor, has completed the acquisition of Europe’s largest golf retailer, American Golf.

The deal includes 112 of the 132 American Golf retail stores across the UK and Eire, the Americangolf.co.uk and Onlinegolf.co.uk websites and safeguards the jobs of over 900 employees in stores and at the Head Office in Warrington.

American Golf was established in 1970 and has a turnover of approximately £140 million. It provides a comprehensive range of golf clubs, equipment, shoes and clothing and employs over 50 PGA professionals and 20 Master Fitters who provide custom fitting services and specialist in-store advice.

The deal was led by Endless Manchester Partner Tom Jack and Investment Director Richard Harrison, both of whom will join the American Golf Board.

Tom Jack said: “American Golf holds a unique position as the UK’s golf market leader and has been providing specialist expertise to its loyal customer base for over 45 years. We believe this is a business with fantastic potential and we’re delighted to be able to protect the employment of over 900 employees as a result of this acquisition.”

American Golf will honour valid gift cards and outstanding customer orders.  Jack added “We look forward to welcoming American Golf’s loyal customers and working with global golf brands to provide an unparalleled destination golfing experience.”

The investment is the latest from Endless’ £525m Fund IV and follows previous retail investments such as Bathstore and The Works, which was listed on the London Stock Exchange in July 2018.