Financial services specialist Henrietta Hirst joins Hydra


Hydra Strategy, the senior-only strategic communications consultancy, has appointed financial services heavyweight Henrietta Hirst as a Partner.

Henrietta was most recently a Partner at City Savvy, where she spent five years advising primarily asset management groups on reputation management, international media relations and corporate communications.

 Previously,Henrietta was founder and Managing Director of Par Excellence PR, where, over 10 years, she developed a sizeable franchise in the alternative asset management space. 

 In her earlier career, Henrietta was a board director at Ludgate Communications, before moving in-house in 1999 as Group Director of Communications at United Pan-European Communications, then Europe’s largest cable operator.

 Commenting on Henrietta’s appointment, Hydra’s managing partner Stephen Benzikie said: 

“Henrietta is one of the best known and most respected senior communicators advising alternative asset management firms, from hedge funds and private equity to sector service specialists such as fintech. We are delighted that she has chosen to join Hydra as we continue to build our client list and service offering supporting asset managers and broader financial sector firms.”

 Henrietta Hirst added: 

"I believe that Hydra’s senior-only model for both strategy and execution is a compelling offer. Clients increasingly want specialist insight and added value to complement their own resources. I look forward to working with my fellow Hydra partners to develop broad programmes that make a real difference to financial services businesses and beyond.”

 Hydra’s consultants have, variously, advised financial services businesses including UBS, Close Brothers, Invest Europe, Riverside Europe, Duke Street, Endless, Baring Private Equity, Mellon Trust and KAS Bank.